Webinar Recording: First Impressions Tourism Assessments—Three Years of Successful Community Action in Small Town Tourism

Michigan State University Extension’s First Impressions Tourism assessment program, also known as FIT, has proven to be the catalyst needed to launch and expand small town tourism across MI. Launched in 2017 as a solution to drive community-driven tourism, FIT has provided rural leaders and stakeholders opportunities to collaborate around suggestions from first-time visiting tourists to their community. This webinar will focus on the multiple small towns’ successes after completing the FIT program and the leadership teams that made it all possible.