Webinar Recording: Craft Beer and Extension

beers, many varieties, in a row.

Webinar Description: This 90-minute webinar focused on the economic impact of craft beer and the role of Extension. A panel of speakers shared best-practice examples of University engagement in research and education from both Land Grant and Sea Grant.

  • This webinar was presented on March 17, 2022 by:
    • Neil Reid, University of Toledo, aka “The Beer Professor”
      Introduction and overview of craft beer in the U.S.
    • Claudia Schmidt, Penn State University
      Connecting Research to Extension.
    • Molly Donovan –  University of New Hampshire Extension. 
      Craft Beer and Community Info Brief May 2018.
    • Michael Chambers, University of New Hampshire Sea Grant
      UNH has an experimental research farm that cultures sugar kelp used to make Selkie beer. Portsmouth Brewery has been crafting the seasonal beer for the last seven years.
    • Kyle Wiskerchen, UC San Diego Extension
      Brewing Professional Certificate Program
    • Claudia Gil Arroyo, North Carolina State University
      Craft beverage tourism development in Wake County, NC.
    • Daniel Eades, West Virginia University Extension
      Craft beer tourism in West Virginia
    • Moderator: Doug Arbogast, West Virginia University Extension
      Discussions and conclusions

Additional resources:

Certificate Programs

Sea Grant Programs

Diversity, Equity, and Inclusion Resources

  • Chapman, N., & Brunsma, D. (2020). Beer and Racism: How Beer Became White, Why It Matters, and the Movements to Change It. Bristol University Press. doi:10.46692/9781529201765
  • Simoes Ferreira, B., Carrillo, B., & Szczytko, R. (2021). A phenomenological exploration of the craft beer movement. Journal of Foodservice Business Research, 1-22.
    (From the abstract: “This study used a phenomenological approach to, firstly, explore the meaning of craft beer and, secondly, unearth the perceptions of diversity within the movement.”)

Beer Trail and Tourism Resources

Community and Economic Development Resources