Webinar Description: This 90-minute webinar focused on the economic impact of craft beer and the role of Extension. A panel of speakers shared best-practice examples of University engagement in research and education from both Land Grant and Sea Grant.
- This webinar was presented on March 17, 2022 by:
- Neil Reid, University of Toledo, aka “The Beer Professor”
Introduction and overview of craft beer in the U.S. - Claudia Schmidt, Penn State University
Connecting Research to Extension. - Molly Donovan – University of New Hampshire Extension.
Craft Beer and Community Info Brief May 2018. - Michael Chambers, University of New Hampshire Sea Grant
UNH has an experimental research farm that cultures sugar kelp used to make Selkie beer. Portsmouth Brewery has been crafting the seasonal beer for the last seven years. - Kyle Wiskerchen, UC San Diego Extension
Brewing Professional Certificate Program - Claudia Gil Arroyo, North Carolina State University
Craft beverage tourism development in Wake County, NC. - Daniel Eades, West Virginia University Extension
Craft beer tourism in West Virginia - Moderator: Doug Arbogast, West Virginia University Extension
Discussions and conclusions
- Neil Reid, University of Toledo, aka “The Beer Professor”
Additional resources:
Certificate Programs
- UC San Diego Brewing Certificat Program (described in the webinar)
- University of Vermont: Business of Craft Beer Professional Certificate
- UNH Craft Brewing Programs | Professional Development & Training
- UNH Brewing Minor
Sea Grant Programs
- South Carolina Sea Grant – From Spent Brewery Grains to Sustainable Fish Food
- Pennsylvania: PA Sea Grant’s related to aquatic invasive species awareness.
Diversity, Equity, and Inclusion Resources
- Chapman, N., & Brunsma, D. (2020). Beer and Racism: How Beer Became White, Why It Matters, and the Movements to Change It. Bristol University Press. doi:10.46692/9781529201765
Beer Trail and Tourism Resources
- New Hampshire Beer Trail and Breweries in New Hampshire
- Schmidt, Claudia, Sarah Cornelisse & Harry Crissy (2021). Craft Beverage Trail Collaborations in Pennsylvania – A Resource for Breweries and Destination Marketing Organizations. Penn State Extension and NERCRD.
- Eades, D. C., Arbogast, D. W., Kozlowski, J. C. (2017). Life on the ‘beer frontier’: A comparative case study of sustainable craft beer tourism in West Virginia. C. Kline, S. Slocum, & C.T. Cavaliere (Eds.), Craft Beverages and Tourism, Volume 1 – The Rise of Breweries and Distilleries in the United States.. Basingstoke: Palgrave MacMillan.
- Arbogast, D. W., Eades, D. C., Kozlowski, J. C. (2020). Tourism, Authenticity, and Craft Beer: The Case of West Virginia. In M. G. Pezzi, A. Faggian, & N. Reid (Eds.), Agritourism, Wine tourism, and Craft Beer Tourism: Local Responses to Peripherality Through Tourism Niches. Routledge.
Community and Economic Development Resources
- University of New Hampshire Extension – Craft Breweries and Community Information Brief (May 2018)
- Aaron Staples, PhD student at Michigan State. Hopping on the localness craze: What brewers want from state-grown hops.
- Gil Arroyo, Claudia (2019). Creating the Perfect Blend: Community Resources Needed to Support a Sustainable Craft Beverage Industry. North Carolina State University Extension.
- 2021). Sustainable development in the craft brewing industry: A case study of Iowa brewers. Business Strategy and the Environment, 30 (7), 2966– 2979. , & (
- Staples, Aaron J. , J. Robert Sirrine, Alec Mull, Scott Stuhr, Alex Adams & Trey Malone (2021). Untapping Beer Terroir: Experimental Evidence of Regional Variation in Hop Flavor Profiles (PDF). American Association of Wine Economics Working Paper No. 267
- Tuck, Brigid and John Bennet (2021). Economic contribution of Minnesota’s craft brewing industry and the impact of COVID-19. University of Minnesota Extension.