The Importance of Professional Guides for a Sustainable Tourism Destination Community, and How to Provide Training and Certification

The “Triple Bottom Line” framework—economic prosperity, social equity, and environmental stewardship—offers a compelling way to assess the impact of tourism practices and policies. One of the most effective yet underutilized strategies for advancing these goals is the professionalization of guiding services. Professionally guided experiences not only enrich the visitor journey but also serve as a foundation for building resilient, well-managed, and economically viable tourism destinations. Equipping guides with the tools to lead responsibly is essential—and now more accessible than ever through the nationally available Guide & Outfitter Recognized Professional (GORP) training program.