The “Triple Bottom Line” framework—economic prosperity, social equity, and environmental stewardship—offers a compelling way to assess the impact of tourism practices and policies. One of the most effective yet underutilized strategies for advancing these goals is the professionalization of guiding services. Professionally guided experiences not only enrich the visitor journey but also serve as a foundation for building resilient, well-managed, and economically viable tourism destinations. Equipping guides with the tools to lead responsibly is essential—and now more accessible than ever through the nationally available Guide & Outfitter Recognized Professional (GORP) training program.
Tag: online training
Submitted by Miles Phillips, Oregon Sea Grant/Oregon State University Extension for the May 2025 NET Newsletter Western Region Spotlight. In the tourism industry, first impressionsRead More
The GORP guide training online program is a program that provides recognition and certification to experienced professional guides.
Too many business leaders don’t have a marketing plan that actually grows their revenue. And it’s costing them. The Bricks-To-Clicks Marketing Program at Mississippi StateRead More
These topics include types of agricultural tourism enterprises and how agritourism can become a part of your whole farm business. You will learn about managingRead More