Blank map of the Northeast US. Nine of the 12 states are green, with three (CT, DE, and RI) grayed out. — *All but three of the Northeast states were represented among the presenters at NETtra 2025. Map adapted via Shereth, Wikimedia Commons.*

The 2025 NETtra conference — held jointly by NET and the Northeast Chapter of the Travel and Tourism Research Association (NETTRA) — provided a platform for people from across the country to share their tourism research and programming. For this Regional Spotlight, we’re shining a light on conference presentations that included Northeast authors. They represented 9 of the 12 states in the region, along with the District of Columbia. See the list of Northeast presentations and authors below.

The conference brought together Extension, academic faculty, students, and practitioners to highlight innovative programming. With the conference hosted in the Northeast, it was well represented by each of the target audiences. Presentations topics from the Northeast were diverse, demonstrating the depth and breadth of programming occurring in this region including agritourism, community entrepreneurship, tourism internships, tourism webinars and training programs, rural DMO start-up, sustainable tourism indicators, an outdoor workforce toolkit, ag + art tours, COVID-related tourism impacts on small communities and workforce, astrotourism, First Impressions, medical tourism, mindfulness, safety & sustainability, wellness tourism, mental health, historic barns, climate and social change, and outdoor recreation economies. The conference kicked off with an annual meeting of the NE2251 Hatch integrated project, designed to help foster multi-state collaboration among Extension and Academic faculty on tourism-related projects. Learn more about the Hatch project, Tourism Resilience and Community Sustainability: Adaptation and Recovery of Rural Businesses and Destinations.

— Submitted by Doug Arbogast, WVU Extension

Conference Sessions by Northeast Authors

(listed in order of appearance on the program)

Big, Brown, and RIGHT THERE!: An Analysis of Black Bear and Moose in New Hampshire Tourism

Dr. Adam Keul, Plymouth State University, Plymouth, NH

Short Abstract: The role of animals in nature tourism is generally addressed to a single species basis despite the overlaps of various ranges, habitats, and tourist engagements. This presentation will address the roles of black bear and moose collectively in the representation and experience of tourism in New Hampshire.

Community Entrepreneurship as a Catalyst for Outdoor Recreation and Sustainable Economic Ecosystems: Lessons from Franklin, New Hampshire

Dr. Charles French, University of New Hampshire, Durham, NH
Dr. Guangzhou Chen, University of New Hampshire, Durham, NH
Dr. Dev Dutta, University of New Hampshire, Durham, NH

Short Abstract: This presentation explores how community entrepreneurship revitalized Franklin, New Hampshire, by leveraging outdoor recreation for sustainable economic growth. Analyzing competing institutional logics, we examine how entrepreneurial-market and community priorities shape sustainable economic ecosystems. Findings offer insights into balancing development with sustainability through collaborative, place-based initiatives.

Empowering Local Decision-Making Through Participatory Sustainable Tourism Indicators

Daniel Eades, West Virginia University, Morgantown, WV
Dr. Douglas Arbogast, West Virginia University, Morgantown, WV
Dr. Luyi Han, Penn State University/Northeast Regional Center for Rural Development, University Park, PA
Dr. Stephan Goetz, Penn State University/Northeast Regional Center for Rural Development University Park, PA

Short Abstract: This study presents a scalable framework for assessing rural tourism sustainability using secondary data indicators generated through a participatory action research approach. Co-developing indicators with local stakeholders enhances policy relevance, community engagement, and long-term monitoring. The approach offers a replicable model for sustainable tourism development across diverse contexts.

From Concept to Catalyst: Building a Regional DMO from the Ground Up in Rural New Hampshire

Penelope Whitman, Discover Sugar River Region, Sullivan County, NH

Short Abstract: Discover Sugar River Region is a new rural DMO built from scratch in Sullivan County, N.H. This session explores organizational development, creative funding, stakeholder engagement, and early momentum, offering real-world insights and a replicable model for place-based tourism development in low-resource settings.

NET Agritourism Working Group Roundtable

Lindsey Pashow, Cornell Cooperative Extension, Ithaca, NY
Dr. Lisa Chase, University of Vermont Extension, Brattleboro, VT

Short Abstract: What is working well with your agritourism programming – and what are your major challenges? Join colleagues from the NET Agritourism Working Group for a roundtable discussion about supporting agritourism operations. During the session, we’ll facilitate an interactive discussion on educational outreach, supporting agritourism stakeholders, and more. Come ready to share!

Internships in the Tourism Space: A Roundtable Discussion About Industry Needs, Academic Preparedness, and Program Design

Sean McLaughlin, University of New Hampshire, Durham, NH

Short Abstract: This discussion is aimed at exploring the needs of regional Tourism providers and how these needs may be met through UNH’s Recreation Management and Policy internship program. Details around internship requirements and opportunities will be discussed. A model internship program will be presented.

New Hampshire’s Workforce Toolkit for the Outdoor Lifestyle

Tyler Ray, Backyard Concept, Conway, NH
Janel Lawton, NH Office of Outdoor Recreation Industry Development, Concord, NH
Ericka Canales, Backyard Concept, Conway, NH
Samantha Trombley, Backyard Concept Conway, NH

Short Abstract: New Hampshire’s Workforce Toolkit for the Outdoor Lifestyle is designed to help businesses leverage the state’s abundant outdoor recreation assets for workforce recruitment. By integrating these elements into an employee value proposition, companies can attract skilled workers that value outdoor recreation to help alleviate the Granite State’s workforce shortage.

The Short- and Long-Term Economic Impact of COVID-19 on Tourism and Hospitality Industry Workers

Dr. Sunwoo Park, The Pennsylvania State University, University Park, PA
Dr. Lauren Duffy, The Pennsylvania State University, University Park, PA

Short Abstract: This study examines COVID-19’s short- and long-term economic impact on tourism workers in South Korea. Using longitudinal panel data, we find that compared to the public sector, tourism workers experienced a 14% income loss and a 6% decline in hours worked. Gender-disaggregated analysis shows that women experienced greater relative losses.

Cultivating Collaborations: The impact of the Ag+Art Tour on Rural Communities in South Carolina

Summer Chandler, Clemson University, Clemson, SC
Dr. Lauren Duffy, Penn State University, State College, PA
Will Culler, Clemson University, Clemson, SC

Short Abstract: Utilizing the Community Capitals Framework, this qualitative case study examines the impact of the South Carolina Ag+Art Tour, a collaborative extension program that brings together agritourism providers with local artists to create a unique experience for event participants. Findings suggest benefits include increases across the community capitals.

Rural Tourism Growth in the New River Gorge Region: Challenges, Opportunities and Lessons Learned for Destination Management in Small Communities

Lauren Weatherford, West Virginia University, Fayetteville, WV
Dr. Doug Arbogast, West Virginia University, Morgantown, WV
Daniel Eades, West Virginia University, Morgantown, WV
Ami Cook, West Virginia University Morgantown, WV

Short Abstract: The increase of tourism visitation to the West Virginia’s New River Gorge region as the country’s newest national park has significant impacts for the surrounding community. This presentation will discuss West Virginia University Extension’s destination management research outcomes for rural environments with the experiences of local community stakeholders.

Sustainable Tourism Indicators Using Secondary Data: A Ten-Year Analysis of U.S. Recreation-Dependent Counties

Dr. Luyi Han, Penn State University, State College, PA
Dr. Stephan Goetz, Penn State University, State College, PA
Daniel Eades, West Virginia University, Morgantown, WV
Dr. Doug Arbogast, West Virginia University Morgantown, WV

Short Abstract: This study introduces an innovative approach to measuring tourism sustainability using readily available secondary data sources to analyze changes in seven key indicators across economic, social, and environmental dimensions between 2009 and 2019 in U.S. counties classified as recreation-dependent by the USDA Economic Research Service.

A New Opportunity for Rural Tourism Leaders

Abigail Kidder, Department of Parks, Recreation, and Tourism Management, North Carolina State University, Raleigh, NC
Ann Savage, Department of Parks, Recreation, and Tourism Management, North Carolina State University, Raleigh, NC
Dr. Douglas Arbogast, West Virginia University Extension, West Virginia University, Morgantown, WV
Mercedes Fraser, Blueprint Kentucky, Martin-Gatton College of Agriculture, Food and Environment, University of Kentucky Lexington, KY
Dr. Whitney Knollenberg, Department of Parks, Recreation, and Tourism Management, North Carolina State University, Raleigh, NC

Short Abstract: The Rural Tourism Institute’s program empowers leaders through education, skill-building, and networking to enable and practice sustainable destination management. The program, developed through multi-state collaboration and with the help of partner counties, covers topics like stewardship, marketing, and leadership and integrates local stakeholders to foster long-term tourism success.

Narratives of Work and Worth: Youth Career Planning, Cultural Messages, and the Tourism Economy in New Hampshire

Dr. Jayson Seaman, University of New Hampshire, Durham, NH
Dr. Cindy Hartman, University of New Hampshire, Durham, NH
Elliot Ng, University of New Hampshire, Durham, NH

Short Abstract: This session explores how cultural narratives and material conditions shape rural youth career decisions, especially in tourism and recreation sectors. Presenting new research and engaging participants in collaborative reflection, we examine how migration, industry, and policy narratives affect workforce retention—and how alternative narratives might support different long-term employment pathways.

Empowering Agritourism Service Providers to Strengthen Agritourism Programs as a Farm Diversification Strategy

Dr. Doolarie Singh-Knights, West Virginia University, Morgantown, WV
Chadley Hollas, Cultivating Tourism, Athens, Georgia
Lindsey Pashow, Cornell University Extension, Plattsburgh, NY

Short Abstract: This session introduces a project creating a “National Holistic Agritourism Training Toolbox” and an Agritourism Community of Practice to empower agritourism service providers. The project addresses the urgent need for accessible resources and seeks attendee feedback and collaboration to enhance regional training effectiveness and on a new national agritourism curriculum.

Astrotourism Meets Agrotourism: A Roundtable Discussion to Integrate and Align Communities of Practice on Dark Sky Opportunities for Rural Destinations

Dr. Erin Carter, University of Maine, Orono, ME
Dr. Jason Entsminger, University of Maine, Orono, ME

Short Abstract: Explore how the awe of night skies and celestial bodies might build high-value tourism activities for agricultural enterprises. This interactive roundtable invites researchers, practitioners, and entrepreneurs to share insights, identify collaborators, and shape a community of practice integrating astrotourism and agrotourism as a tool for rural diversification and sustainable development.

Exchange Tourists: Enhancing Destination (Self-)Awareness through the Tourism First Impressions Program

Dr. Jada Lindblom, University of New Hampshire Extension, Durham, NH
Dr. Doug Arbogast, West Virginia University Extension, Morgantown, WV
Dr. Charlie French, University of New Hampshire Extension, Durham, NH
Rebecca Levy, Newport, NH
Dr. Lisa Chase, University of Vermont Extension, Burlington, VT

Short Abstract: Experience-based feedback from outsiders can help improve visitor experiences and enhance destination development efforts. This presentation focuses on the continued development and adaptation of “Tourism First Impressions,” a structured evaluation program that combines elements of secret shopping and familiarization trips to provide visitor perceptions data to destinations and tourism stakeholders.

Growing the Agritourism Industry in New York State Through a Multifaceted Approach

Lindsey Pashow, Cornell Cooperative Extension, Harvest NY, Ithaca, NY
Jarmila Haseler, Cornell Cooperative Extension, Monroe, Rochester, NY
Molly McManus, Cornell Cooperative Extension – Broome County, Binghamton, NY
Laura Biasillo, Cornell Cooperative Extension Broome County Binghamton, NY

Short Abstract: Join us to learn about the resources, support, and technical assistance being provided to agritourism operations in New York State. This includes a monthly webinar series and fact sheets, in-person networking, agritourism operation tours, and statewide website. Learn how relationships were created with statewide tourism entities and other government agencies.

Visitors are Welcomed: Number of Visits and Profitability by Types of Direct Sales within Agritourism Operations in the U.S.

Dr. Prem Bhandari, University of Maryland Eastern Shore Extension, Princess Anne, Maryland
Dr. Erinn Tucker-Oluwole, University of Maryland Eastern Shore, Princess Anne, Maryland
Dr. Lila Karki, University of Maryland Eastern Shore Extension, Princess Anne, Maryland
Dr. Kingsley Ejiogu, University of Maryland Eastern Shore Princess Anne, Maryland
Dr. Enrique N. Escobar, University of Maryland Eastern Shore Extension, Princess Anne, Maryland
Dr. Moses Kairo, University of Maryland Eastern Shore Extension, Princess Anne, Maryland

Short Abstract: Data from a U.S. national survey of operators showed that direct sales through U-picks and farm stand/farm stores attracted significantly more visitors for agritourism operators, which yielded higher profitability. In contrast, operators reported farmers’ markets attracted significantly fewer visits to the operation resulting in reduced profitability. Implications are discussed.

When Climate Meets Crowds: Outdoor Recreation Land Manager and Provider Responses to Climate and Social Change in Parks and Protected Areas

Dr. Madeleine Smith, University of New Hampshire, Durham, NH
Dr. Michael Ferguson, University of New Hampshire, Durham, NH
Dr. Lauren Ferguson, University of New Hampshire, Durham, NH
Dr. Shannon Rogers, University of New Hampshire Durham, NH
Dr. Dovev Levine, University of New Hampshire, Durham, NH
Dr. Elizabeth Burakowski, University of New Hampshire, Durham, NH
Dr. Alexandra Contosta, University of New Hampshire, Durham NH
Dr. Darrick Evensen, University of Edinburgh, Edinburgh, Scotland
Mark Gorman, University of New Hampshire, Durham, NH

Short Abstract: This study explores how climate change and increased visitation impact outdoor recreation providers preference for management strategies in New Hampshire. Using survey data and structural equation modeling, it reveals distinct management preferences for each stressor. Findings directly informed the 2024–2028 New Hampshire SCORP, supporting adaptive outdoor recreation planning statewide.

New Hampshire’s WILDLY RESPONSIBLE Safety & Sustainability Program

Janel Lawton, State of New Hampshire, Department of Business and Economic Affairs, Concord, NH
Michelle Cruz, State of New Hampshire, Department of Business and Economic Affairs, Concord, NH

Short Abstract: The Wildly Responsible initiative promotes safe, inclusive, and sustainable outdoor recreation across New Hampshire. Through memorable messaging and seasonal outreach, the program empowers residents and visitors to enjoy the outdoors responsibly. This presentation explores its core principles, stakeholder collaboration, and opportunities to scale education and engagement statewide.

Information Strategies to Support US Agritourism: Insights from a Nationwide Consumer Survey

Dr. Claudia Schmidt, Penn State University, University Park, PA
Dr. Carola Grebitus, Arizona State University, Tempe, AZ

Short Abstract: Our survey of 1,600 U.S. consumers provides insights for stakeholders in the agritourism sector to capitalize on the industry’s growth potential. We found that visitors prioritize local products, unique experiences, and opportunities for relaxation, but they face barriers such as a lack of information, high costs, and accessibility issues.

Agritourism Operators’ Perspectives on Major Challenges and Necessary Supports

Claire Whitehouse, University of Vermont, Burlington, VT
Kacey LaBonte, University of Vermont, Burlington, VT
Americo Vega-Labiosa, USDA Agricultural Marketing Service, Washington, DC
Annelise Straw, USDA Agricultural Marketing Service Washington, DC
Dr. Lisa Chase, University of Vermont, Burlington, VT

Short Abstract: What major challenges do agritourism operators face? What types of support do agritourism operators need, and how can NETtra attendees address those needs? This presentation answers those questions using findings from mixed methods research including interviews of diverse agritourism operations across the U.S. and two national surveys of agritourism operators.

Hosting a Statewide Agritourism Conference to Advance Agritourism Development

Rachael Callahan, University of California Agriculture & Natural Resources, Davis, CA
Dr. Doolarie Singh-Knights, West Virginia University Davis College of Agriculture and Natural Resources, Morgantown, West Virginia

Short Abstract: Many stakeholders are critical to the success of agritourism. Convening stakeholders to learn from each other, understand roles, and identify common goals is critical for inspiring increased engagement and developing a shared vision for agritourism. Explore lessons and key takeaways from recent statewide agritourism conferences in California and West Virginia.

A Cross-Cultural Comparison of Medical Tourists’ Preferences: A Case of Turkiye

Jiahui Wang, University of Massachusetts Amherst, Amherst, MA
Safak Cinar, Health Sciences University, Ankara, Ankara
Derya Sivuk, Ankara Hacı Bayram Veli University, Ankara, Ankara
Dr. Muzaffer Uysal, University of Massachusetts Amherst Amherst, MA

Short Abstract: This study examines the preferences of medical tourists in Türkiye across four cultural groups: the Middle East, Europe, Africa, and Asia. Based on 357 survey responses collected from medical centers in Istanbul and Ankara, the findings are summarized in profiles for medical tourists.

Mindfulness in Travel Experiences: A Mixed-Methods Study Integrating Netnography and Survey Analysis

Yifeng Liang, University of Massachusetts at Amherst, Amherst, MA
Dr. Muzzo Uysal, University of Massachusetts at Amherst, Amherst, MA
Dr. Irem Onder, University of Massachusetts at Amherst, Amherst, MA

Short Abstract: This mixed-methods study explores how travelers cultivate mindfulness by reducing digital engagement. Using netnography and a survey (N=412), it identifies key constructs of mindful travel and tests a conceptual model. Findings reveal mindfulness enhances emotional engagement, memory, and wellbeing, which offers insights into present-centered travel experiences in a hyperconnected world.

Building a Strategic Roadmap for Outdoor Recreation: Perspectives from a Land-Grant University on Multi-stakeholder and Cross-sectoral Engagement

Dr. Jason Entsminger, University of Maine, Orono, ME
Dr. Jens Kaus, University of Maine, Orono, ME
Mikayla Reynolds, University of Maine, Orono, ME

Short Abstract: This session explores outdoor recreation strategic planning process from the perspective of Land-Grant university partners, building off experiences in Maine. It shares lessons from a multi-stakeholder initiative and invites participants into dialogue on best practices, implementation, and the evolving role of higher education in cross-sector recreation and tourism development.

Extension’s Role in the Outdoor Recreation Economy: A Collaborative Exploration of Opportunities for National Engagement.

Jake Powell, Utah State University, Logan, UT
Dr. Doug Arbogast, West Virginia University, Morgantown, WV
Hailey Sorg, University of Wyoming, Laramie, Wyoming
Alec Dompka, University of California Davis Crescent City, CA
Aaron Wilcher, University of California Davis, Bishop, CA
Guinevere Nelson, Colorado State University, Castle Rock, CA
Gwynn Stewart Ohio State University, Nobel, OH

Short Abstract: Outdoor recreation significantly impacts U.S. landscapes, economies, and communities, contributing billions annually. Despite its importance, Extension lacks a strategic vision for this sector. This workshop will provide participants with an interactive, facilitated venue to collaboratively identify opportunities for Extension to more fully engage this emerging sector.

Posters by Northeast Authors

Assessment of the U.S. Agritourism Support Ecosystem: Exploring Results from a 2024 National Survey of Producers

Dr. Claudia Schmidt, Penn State, Penn State, University Park, PA
Dr. Jason Entsminger, Maine Business School and UMaine Cooperative Extension, Orono, ME

Short Abstract: Agritourism offers untapped potential for rural development. We present results from the 2024 National Agritourism Producer Survey, which identifies key barriers, including financial, infrastructural, and regulatory challenges. Recommendations include increasing financial support, improving regulations, fostering collaboration, and advocating policy reforms to strengthen agritourism networks to drive sustainable rural economic development.

Barn Raising: Elevating the Role of Historic Barns in Rural Tourism

Dr. Jada Lindblom*, University of New Hampshire Extension, Durham, NH
Rebecca Levy*, Newport, NH
John Porter, University of New Hampshire Extension, Boscawen, NH
Beverly Thomas, New Hampshire Preservation Alliance Concord, NH

Short Abstract: This presentation covers the collaborative development process and recent launch of the NH Barn Trail, a tourist map and guide that aims to enhance public knowledge of the state’s agricultural heritage, foster appreciation for historic preservation and adaptive reuse, and serve as a tool for rural economic and business development.

College Sports and Mental Health: Exploring the Relationship Between Mental Health and Academic Performance Among College Athletes

Kudzayi Maumbe*, Penn State, McKeesport, PA
Gideon Jones, Penn State, McKeesport, PA

Short Abstract: This study sought to explore the extent of mental health issues among college athletes focusing on how it impacts athletes’ academic performance. Results showed mixed results, overall low levels of depression, but much higher levels of both stress and anxiety. Stress levels tended to increase, while anxiety decreased with GPA.

Cultivating Wellness: Tapping into Wellness Tourists as a Growing Market for Agritourism

Dr. Claudia Gil Arroyo, Rutgers Cooperative Extension, New Jersey

Short Abstract: Mental health challenges have driven a surge in wellness tourism, now a $1 trillion industry. Travelers seek rejuvenating, authentic experiences that support holistic wellbeing. Agritourism offers stress relief, healthy activities, and emotional benefits, aligning with wellness tourists’ needs. Targeted marketing could position agritourism as a key wellness tourism destination.

Exploring the Convergence Dynamics in the Travel and Tourism Development Index (TTDI)

Yecheng Cao, UMass Amherst, Amherst, MA

Short Abstract: We test σ- and β-convergence of the Travel & Tourism Development Index (2019–2024). Results show modest but significant catch-up: lower-income economies narrowed gaps with high-income peers, especially in ICT readiness, transport services, and labor-market resilience. Findings extend convergence theory to tourism readiness and refine tourism-led growth hypothesis.