Article: Trends, Transparency & Sustainable Tourism

U.S. Travelers Like Sustainable Tourism But Love Transparency From Brands
from skift.com
From author Dan Peltier: “Nearly one-third of the U.S. population identifies as sustainable travelers, but many of them are skeptical of brands’ sustainability campaigns and iniatives. Proof and transparency are key for brands to get right if they want these big spenders and frequent travelers to buy into their flights, hotels or cruise lines.” To read more about sustainable tourism definition and trends that may enhance tourism development, click here.